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London's Orchestra Of the Age of Enlightenment Puts Fans Center Stage

London's Orchestra of the Age of Enlightenment has a history of featuring orchestra members in promo campaigns to emphasize that "not all orchestras are the same." This year they decided to feature members of their audience with "strong looks" to point out that not all audiences are the same either. The resulting digital brochure and related videos are available online with more publicity to follow for this innovative orchestra.

via www.hypebot.com

Some pretty savvy marketing from the OAE.

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